It is all about the testator
How do you develop effective communication for legacy fundraising? Answer: Through a strategy that fits your supporters and your organization. By talking to people, you involve them in the cause and inspire them to contribute to a better world via their will. Arjen van Ketel helps organizations gradually develop and implement a specific strategy. An effective, long-term strategy that makes the most of all that media and technology - old and new - have to offer.