About me

Arjen van Ketel is a specialist in legacy campaigns and has over 25 years of experience in fundraising. Since 2001, he has been raising money from legacies and has supported over 50 non-profit organizations with research, strategy development and implementation of legacy campaigns. In the process, he has spoken with hundreds of prospective testators and conducted research into over 5000 bequests to good causes.

In 2023 joined the British organsiation Legacy Futures, where het works together with Lena Vizy. “
An important starting point for me is improving the know-how and skills of non-profit organizations. Respectful legacy campaigning is not a job that’s easy to outsource. Effective campaigns are only possible when the whole organization is involved.”.

Background and career
After graduating from the University of Amsterdam, Arjen van Ketel started his fundraising career in 1989 at Milieudefensie. From 1998-2008, he worked for communication agencies Delphi and WWAV. He is an active member of the network of European Non-profit consultants, EU-Consult.